Motivation Extension Example
In this example, there are two key stakeholders, the “ (1) CEO” and the “ (2) CFO”.
The “ (1) CEO” has “ (3) Customer satisfaction” as a driver, with an associated goal of “ (5) Improve portfolio management”.
The CFO meanwhile has “ (4) Costs” as a driver, which has two associated goals of “ (6) Reduced interaction with customer” and “ (7) Reduce manual work”.
The “ (6) Reduce interaction with customers” goal is shown to have a positive influence on the “ (7) Reduce manual work” goal and is also likely to have a negative influence on the “Customer satisfaction” driver.
Two requirements “ (8) Assign personal assistant” and “ (9) Provide on-line portfolio service” are two alternative ways to realize the portfolio management goal ( (5) Improve portfolio management).
The second of these requirements also realizes the principle that “ (10) Systems should be customer facing” which, in turn, realizes the goal to “ (6) Reduce interaction with customers”.
(8) The first requirement is shown to have a negative influence on the principle that “ (10) Systems should be customer-facing”.
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